Google Panda Update is a perfect example of why Search Engine Optimization(SEO) is an Ongoing Process

Google announces  Panda update, Changing the Search Engine Optimization(SEO)Process Again

Google’s “Panda” is on the Attack…Again!

Earlier today Google announced via Twitter that a Panda Refresh is scheduled this Friday, something every SEO Consultant will be watching carefully. For those who don’t know, Google Panda is a change in Google’s Search Results Ranking Algorithm that was first released in February 2011. Ininitally, Panda reportedly affected the rankings of 12 percent of all search results(Billions of Web Pages!). Since Panda’s release, Google has been making more Algorithm changes in order to get closer to Larry Page’s vision of “Individualized Search”.

Earlier in 2012, Google Panda deployed an “Over-otimization penalty”

“As of the past few weeks, primarily in the months of February/March, Google updated Panda and stated that they are deploying an “over-optimization penalty,” in order to level the playing field. Numerous websites have been hit, and penalized, and many owners have received messages through Google webmaster tools, declaring their tactics are outside of google’s guidelines, and that they have an unnatural link velocity. The reference to query optimized, organic SEO still remains a debate to most of the webmasters”

 

SEO IS a Process that is never Finished

According to the Google Tweet today, “Panda data refresh started rolling out on Friday. Less than 1% of queries noticeably affected in the U.S. & 1% worldwide”. Unlike previous Google Algorithm’s Panda has the ability to affect full web sites, as opposed to previously only affecting individual pages within a web site. This means that the 1% of pages affected are going to have to do a complete SEO Strategy Restructure in order to obtain organic Search Engine Result Page Top Rankings based on the new Panda crtieria that will be released. This couldn’t be a more definitive example of how Search Engine Optimization(SEO) is a Process, not something that can be perfected and completed, like many Business Owners Like to Think.