Noontrepreneurs and Midnight Internet Marketing Shifts

I don’t know about you, but I am not a morning person. Not only have I never been a morning person, but my expectations that rising early every morning would “get easier as I got older” have failed. I really do believe that some people(the minority of the world) are “programmed” to be awake, active, and altert and function best in the evening and night. Fortunately for us “night owls”, the internet and “technological revolution” is creating a shift from the traditional 9 to 5 workweek into a 24/7 work environment thanks(or no thanks depending on your feelings regarding this subject) to the internet and E-Commerce.

This shift will cause the merging(and balance) of one’s life outside of work with their work life. I believe we are in the midst of the great societal change in which we are shifting from a post-Industrial Revolution into a Technological Revolution is happening right now and that most people only view the negative aspects of this change instead of unlimited opportunity. Never before(that I am a aware of) could a 26 year old quit his job and start his own company with $500 to his name and actually compete with industry veterans! Now that I have my own business, I get to schedule my own hours by prioritizing my work and home responsibilities instead of compartmentalizing them.

I like to think of myself as a Noontrepreneur which is a person that has merged his work and personal life into one, allowing me to prioritize my responsibilities which gives me the opportunity(very rarely) to start my workday at Noon if I so choose. Unfortunately, this Tech Revolution is changing society at both an incredible fast and slow rate. As change is a scary thing for many people, the vast majority of the Private Sector, my clientele, still operates on a Nine to Five, Monday through Friday Schedule which means I have to work during those hours too.

So what about the night owls that don’t want to be Noontrepreneurs? With the world becoming smaller everyday, it is within the realm of possibility that night owls will have the opportunity to work “Graveyard Shifts” as Internet Marketers, especially when it comes to social media marketing and online reputation management. Whether or not these specific changes happen we are with a doubt in the midst of many huge changes, all of which present infinite opportunities for those  who choose to embrace it.

Please share your thoughts on my new buzzword/concept “Noontrepreneur” and the Technological Revolution.

Detroit Marketing and PR show custom designed WordPress site Walloon-Lake.com

We here at Detroit Marketing and PR are very proud of the work our graphic Designer Danny Ajini did on our custom WordPress Content Management System(CMS) Website, www.Walloon-Lake.com! Walloon-Lake.com is another Profitable Web Solutions LLC(Same company Detroit Marketing and PR is  under) and the site  is focused on connecting potential vacationers with Walloon Lake Cottage Owners, looking to fill occupant weeks.

Let Us know what you think of Walloon-Lake.com

I have to encourage everyone reading this to check out Detroit Marketing and PR Co-Owner/Head Designer’s portfolio website, DannyAjini.com and check out the man’s work and look for a Detroit Marketing and PR Portfolio coming to the website in the next few weeks!

Danny Ajini: Graphic/Web Design/Co-Owner Detroit Marketing and PR

Google Panda Update is a perfect example of why Search Engine Optimization(SEO) is an Ongoing Process

Google announces  Panda update, Changing the Search Engine Optimization(SEO)Process Again

Google’s “Panda” is on the Attack…Again!

Earlier today Google announced via Twitter that a Panda Refresh is scheduled this Friday, something every SEO Consultant will be watching carefully. For those who don’t know, Google Panda is a change in Google’s Search Results Ranking Algorithm that was first released in February 2011. Ininitally, Panda reportedly affected the rankings of 12 percent of all search results(Billions of Web Pages!). Since Panda’s release, Google has been making more Algorithm changes in order to get closer to Larry Page’s vision of “Individualized Search”.

Earlier in 2012, Google Panda deployed an “Over-otimization penalty”

“As of the past few weeks, primarily in the months of February/March, Google updated Panda and stated that they are deploying an “over-optimization penalty,” in order to level the playing field. Numerous websites have been hit, and penalized, and many owners have received messages through Google webmaster tools, declaring their tactics are outside of google’s guidelines, and that they have an unnatural link velocity. The reference to query optimized, organic SEO still remains a debate to most of the webmasters”

 

SEO IS a Process that is never Finished

According to the Google Tweet today, “Panda data refresh started rolling out on Friday. Less than 1% of queries noticeably affected in the U.S. & 1% worldwide”. Unlike previous Google Algorithm’s Panda has the ability to affect full web sites, as opposed to previously only affecting individual pages within a web site. This means that the 1% of pages affected are going to have to do a complete SEO Strategy Restructure in order to obtain organic Search Engine Result Page Top Rankings based on the new Panda crtieria that will be released. This couldn’t be a more definitive example of how Search Engine Optimization(SEO) is a Process, not something that can be perfected and completed, like many Business Owners Like to Think.

Detroit Marketing and PR Social Media Site of the Day: Pinterest

Detroit Marketing and Public Relations is continuing with its Social Media Site of the Day. Today we are Featuring Pinterest, the virtual Pinboard that is quickly becoming one of the top sites on the web. If you haven’t used Pinterest yet, it is definately worth giving it a good look. Pinterest integrates with Facebook and Twitter which makes it its own Social Media site as well as an application within Facebook and Twitter.

The Following is an excerpt from Pinterest’s About Us Page

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

Detroit Marketing and PR Social Media Site of the Day: Pinterest

 Pinterest Marketing is a Advertiser’s Dream

Pinterest is a marketing tool that is not to be ignored by most businesses. Any B2C (Business to Consumer) Marketing Campaign can almost surely benefit by having product pictures pinned and shared all over Pinterest which then gets shared on Facebook and Twitter. If a picture is worth a thousand words then Pinterest might be even more beneficial to some businesses then Twitter and Facebook. Check it out!